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Factors that make a good logo

A Logo is a graphic image representing a business organisation. Business logos are used in various purposes like within business cards, outdoor designs, the Internet, as well as more common items like promotional items such as T-shirts and mugs.

Some of the factors that are essential for success of a business that overlap with the success of a good logo are:

	Consistency
	Memorability
	Meaningfulness.
	Uniqueness
	Professionalism
	Timelessness
	Contrast
	Scalability

In addition to these, there are several more factors that are very important to get excellent logo:

	Long lasting style.
	Distinctiveness.
	Appealing to consumers.
	Conveys the right image.
	Legibility

However, the above steps may not necessarily result in a design of a logo that works in each and every case. But the specified factors outlined above help you conceptualise a logo design that is acceptable by your present and perspective clients more efficiently and successfully.

What makes a good logo?

A logo is the symbol or trademark of a company. Logo design is one of the important parts of graphic design. A logo gives graphical and pictorial representation of a business.

When establishing a business, the first thing a company should consider is the logo design. The logo should be designed according to the name of the company and the business product.

A logo is said to be good logo if it has following features:

	Firstly a logo should be eye catching and simple.
	Simple color pattern and short text should be used.
	A logo must be strongly relevant to the business nature.
	It can be abstract or realistic.
	A logo designed with limited colors works more successfully.
	A logo must be able to convey a company’s mission and service.
	A good logo builds your brand and gives more professional look to your business.
	A good logo design should also works well in black and white. Colors are not that much important in a good logo design.
	If a logo does not look good in black and white, it won't look good in any color.
	It is better if you avoid being too 'modern'. A trendy look might work now but fashions change.
	A logo of your company should be unique and be timeless for sustained business growth.