Your logo should be compatible with the image you desire to
have.
This means that the logo design for a Real
Estate company should be more serious than a logo design for
a toy shop.
Your logo design should be defined by simplicity.
Don’t use fancy fonts or complicated images
or graphics. No one likes logos that take several minutes to
understand their meaning.
Your logo should be easy to remember.
That is the essence of a logo creation: the
customer or the potential customer should easy remember the
logo design and associate it with the product or the
company.
A logo should look good in black and white.
That is because a company often uses the logo
in black and white, in faxes for example.
Separate the graphics from the text.
That is why you probably need to use them,
especially the image, alone.
Take care about proportions.
Assure yourself that your logo keeps a proper
proportion between height and width. You don’t want a logo
too tall and skinny because this is not visually agreeable.
Take care about sizes.
Does your logo look nice on a business card
and a street banner in the same time? If this condition is
not satisfied you should definitely change your logo design.
Pay attention to colors.
The combination of colors must be agreeable,
but don’t choose silver or gold for your logo because you
increase the future costs of printing. Also don’t use too
many colors on your logo 1 to 4 colors are enough.
Give consistency to you logo.
Use your logo on all communication materials
like prints, website, newsletters etc.
Don’t change your logo design.
If your customers already know your logo,
changing it means take all the work from the Beginning