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Text Logo Design |
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A text base logo is a logo which
represents text of the company's name. The contents of this type
of logo are the graphic elements such as lines, boxes & borders.
A text logo is more efficient in the condition when you have
multi-word business name or if you have a unique business name or if
your trademark Protection is very important. |
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A logotype, commonly known in the design
industry as a "word mark", incorporates your company or brand name
into a uniquely styled type font treatment. |
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Type fonts come in thousands of possible variations,
shapes, sizes, and styles, each conveying a slightly different
impression upon your intended audience. Script fonts imply a sense
of formality and refinement. Thick fonts proclaim strength and
power, whereas slanted type fonts impart a sense of motion or
movement. Type font treatments can also include hand-drawn letters,
characters or symbols that have been rendered in such a way as to
intrigue the eye and capture the interest. |
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Images can also be integrated into a logotype, often
to great visual effect. Of prime consideration when selecting a
logotype or wordmark is legibility and ease of recognition, even
when reduced to the size required for printing your business
cards. |
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Symbol Logo Design |
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The opposite of a text logo is a symbol
logo. This type of logo includes neither words nor
letters. It consists of only symbols, images & shapes. Symbols are
less direct than straight text, leaving room for broader
interpretation of what the organization represents. Symbol logo
is more efficient in the condition when a company has a high level
of brand recognition or if a company has a unique symbol or even if
time is available to trademark a logo. |
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Icons & symbols are compelling yet uncomplicated
images that are emblematic of a particular company or product. |
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They use imagery that conveys a literal or abstract
representation of your organization. Symbols are less direct than
straight text, leaving room for broader interpretation of what the
organization represents. |
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In order for a symbol to be a truly effective logo,
it should conform to these maxims: |
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Instantaneously recognizable. |
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Memorable. |
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Clarity when reproduced in small sizes. |
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Can be illustrative in nature, either
concrete or abstract. |
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Combination Logo Design |
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A combination logo has graphics with both text
& a symbol which represents the brand image of your company or
organization. The symbol & text can be integrated together, side by
side, or with one located above the other. |
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Combination Marks are graphics with both text and a
symbol/icon that signifies the brand image that you wish to project
for your company or organization. Concise text can complement an
icon or symbol, providing supplemental clarity as to what your
enterprise is all about. |
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There are integrated and stand alone combination
marks. For instance, Starbucks logo has the text with the graphic
integrated, whereas the AT&T logo has the icon separate from the
text. |
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