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Social Media Marketing |
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Social media marketing is considered as a
powerful strategy of cost effective promotion through social
media platform. Social media sites allow the sharing of
opinions and customer experiences on companies, products,
solution and services. Social media websites are usually not
moderated or censored and customers can critically assess
products, companies and services in a positive or negative
way. |
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Social media marketing which is also known as
SMO (Social Media Optimization) benefits organizations and
individuals by providing an additional channel for customer
support, a means to gain customer and competitive insight,
and a method of managing their reputation online. Key
factors that ensure its success are its relevance to the
customer, the value it provides them with and the strength
of the foundation on which it is built. A strong foundation
serves as a stand or platform in which the organization can
centralize its information and direct customers on its
recent developments via other social media channels, such
as: |
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Social Media Marketing Activities: |
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Social Networking |
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Social Broadcasting |
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Social
Bookmarking |
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Social News
Broadcasting |
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New Blog
Designing |
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Blog updating
and posting |
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Local
Business/Map listing |
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Classified Ad
Posting |
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Brand
Monitoring |
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Local Business
listing and consultants |
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