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Symbol | Icon Logo Design

The opposite of a text logo is a symbol logo. This type of logo includes neither words nor letters. It consists of only symbols, images & shapes. Symbols are less direct than straight text, leaving room for broader interpretation of what the organization represents.

Symbol logo is more efficient in the condition when a company has a high level of brand recognition or if a company has a unique symbol or even if time is available to trademark a logo.

Prefer an Icon- Based design when:

	You are a startup enterprise or small business with limited funds.
	Your name is reasonably distinctive but not (yet) a household word.
	You need an emblem on a product, but want more than just a symbol.

Since Icon-based Logo types communicate more readily than other logo design types, less marketing is required for the logo to be effective. Therefore, icon-based logo types are the most cost effective type of logo design available and are ideal for startups or small businesses with limited marketing budgets.

Keep it Unique

This should be straightforward. You want to be sure that your company is easily identified among your industry and competitors. Be sure to carefully research your industry and target market before embarking on a logo design. You need to know and understand the common styles of your industry, but you also need to make sure that you don't infringe on anyone else's trademarked logo.

A symbol logo works well when:

	Your company already has a high level of brand recognition. If who you are and what you do are already widely known, then you can use a symbol logo as an elegant and clean solution.
	You have been using a combination logo for some time and have now built up enough brand recognition for your symbol to stand alone. This is a common transition for a logo design to take when your company grows.
	You have a unique symbol in your industry—you wouldn't want to be confused with or mistaken for anyone else in your industry!
	You have the time and energy to trademark your logo, and then to police and enforce that trademark. This is how you ensure that your logo continues to be uniquely yours.
	You have a global presence and can develop a universal, graphic symbol that speaks to you and audiences. Additionally, a symbol can have meanings on many levels, and can also have different meanings in different cultures

A text logo may not be the right choice if:

You are a company just starting out, you must have the budget and desire to educate your audience on your new symbol logo. This can be a difficult task.

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