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A text base logo is a logo
which represents text of the company's name. The contents of
this type of logo are the graphic elements such as
lines, boxes & borders. A text logo is more efficient
in the condition when you have multi-word business name or
if you have a unique business name or if your trademark
Protection is very important. |
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A sometimes
decorative font with the words arranged and presented in a way that
makes it distinctive. |
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Remember that it's not critically important to have
an image that represents your products and services. Think of the
big companies like Shell. It uses a shell icon - nothing to do with
oil. McDonalds is the same, the golden arches don't represent
burgers or food in any way. Pepsi's logo has no connection to soda. |
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Text-Based Logo Design |
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The mainly extensively used of all logo types;
the Text-Based design focuses on text and style but can include
other elements as well. A Text-Based design may be best suited for
corporations whose name successfully portray what they do (TCS
Couriers, Home Freight) devoid of graphical essentials to
communicate that message, a literal explanation of the words is
often necessary. (For example, all of us know it very well that
Wal-Mart is a very big mart because its actually explains it all.) |
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A Text-Based Logo Design is often text only
with exclusive typographic behavior (e.g. Microsoft, Yahoo). Most
frequently however, the business name is included mutually with easy
graphic elements to create a clean, simple individuality. The
depiction of the word in essence turns out to be a representation of
the business. |
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Prefer a
Text-Based design when: |
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Communication funds are inadequate and should be paying
attention on name recognition. |
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Your name
is logically distinguishing but not (yet) a household word. |
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You want
to correlate products or subsidiaries with the parent more
clearly and directly than a symbol permits. |
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A text logo works well when: |
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You have a multi-word business name. If your
business name is made up of many words, that are not
commonly or easily abbreviated, or when an abbreviation may
not be appropriate developing a text logo will keep
the logo design as simple and clean as possible. |
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You're working with an innovative, unique
business name, as with Yahoo or Google. In each case, the
business name is enough to make the logo memorable. |
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You're designing a logo for a large
company that offers many types of products, services, or a
combination of both, that may be hard to define or "wrap up"
in a single picture or symbol. |
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You're designing a logo "for the long
haul"—there is less concern about your company "outgrowing"
a text logo —they are timeless and classic. |
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Trademark protection is highly important—as long as your business
name is unique, then a text logo will also be unique. |
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A text logo may not be the right choice if: |
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Your business name is not unique; this can
mean difficulty for building your brand recognition. Then,
without a symbol, the logo will be more difficult to
remember or to associate with your business. |
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Your business name does not describe what you
do, it can be hard to tell what products or services you
offer when just a text logo is used. Taglines or
other graphic elements will need to be employed to tell your
audience more about your business. |
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